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Fewer Falsies For Cleveland
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Fewer Falsies For Cleveland
Cleveland, Ohio: July, 1949. X-ray testing for tuberculosis in six cities has revealed that the women of Cleveland use less synthetic torso curves than those of any of the other cities. This Cleveland native is examining a pair of the chest projectors that she doesn t need, while Seattle is indignant over the charge that the women there wear more falsies than anywhere else
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Media ID 9741595
© Underwood Archives/UIG
1940s 1949 1950s 20 25 Years 25 30 Years 30 35 Years Appearance Attractive B And W Beauty Black And White Image Breasts Brown Hair Caucasian Caucasian Appearance Caucasian Ethnicity Cleveland Cosmetics Fashion Fads Feeling Female Feminine Femininity Form Forties Indoor Lingerie Mirror Monochromatic Monochrome Ohio One Person Only One Woman Only One Young Woman Only Pretty Pride Reflection Sexy Single Person Single Woman Three Quarter Length Touching Underwear Womens Fashion Young Adult Young Adult Woman Young Woman Bras Brassieres Cones Dressing Room Fake Padding Synthetic Undergarments
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EDITORS COMMENTS
In this photograph taken in Cleveland, Ohio in July 1949, we witness a moment of both curiosity and pride. A young woman, with her attractive features and brown hair cascading down her shoulders, sits in front of a mirror inside a dressing room. She holds a pair of chest projectors - synthetic torso curves known as "falsies" - that she doesn't need. The image is part of an intriguing story about X-ray testing for tuberculosis conducted in six cities during the late 1940s. The results revealed that women from Cleveland use fewer falsies compared to their counterparts elsewhere. This revelation has caused quite a stir, particularly among the women of Seattle who feel indignant over the accusation that they wear more falsies than anyone else. As we observe this Cleveland native examining the unnecessary chest projectors with a mixture of amusement and disbelief on her face, we are transported back to an era when fashion fads played an integral role in defining femininity and beauty standards. The monochromatic composition adds depth to the historical significance captured within this frame. This photograph not only captures one woman's reflection but also reflects upon societal norms surrounding appearance during the forties. It serves as a reminder of how perceptions have evolved over time while offering us glimpses into our past.
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