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Lucky Strike Smokers Parade
Wall Art and Photo Gifts from Universal Images Group (UIG)
Lucky Strike Smokers Parade
New York, New York: 1928. Women publicly fire up their Torches Of Freedom Lucky Strike cigarettes during the Fifth Avenue Easter Parade as a gesture of freedom and absolute equality with men. The demonstration was organized by public relations maestro, Edward Bernays for his client, the American Tobacco Company
Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide
Media ID 9740189
© Underwood Archives/UIG
1920s 1928 Active B And W Canes Caucasian Appearance Cigarettes Cities City Couples Daytime Equal Rights Equality Fashion Fashionable Feminism Fifth Avenue Formal Wear Freedom Hats Male Man And Woman Monochromatic Monochrome New York New York City Pedestrians Protest Smoking Street Scenes Tobacco Urban Walking American Tobacco Company Top Hats
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EDITORS COMMENTS
In this print titled "Lucky Strike Smokers Parade" we are transported back to the vibrant streets of New York City in 1928. The image captures a pivotal moment during the Fifth Avenue Easter Parade, where women proudly ignite their Torches Of Freedom Lucky Strike cigarettes as a powerful symbol of freedom and equality alongside men. Organized by the brilliant public relations maestro Edward Bernays on behalf of his client, the American Tobacco Company, this demonstration was more than just a display of fashion or trend; it represented an active movement for equal rights. As pedestrians stroll through the bustling cityscape, couples donning formal wear and fashionable hats can be seen engaging in this historic act. The monochromatic scene is filled with energy as men confidently join women in embracing their right to smoke openly. The vintage aesthetic adds depth to this snapshot from a time when societal norms were being challenged and redefined. This photograph serves as a reminder of how far we have come in our fight for gender equality while also highlighting the power that collective action holds. It encapsulates an era where individuals dared to challenge social conventions and sparked conversations about personal freedoms. As we gaze upon this remarkable piece from Underwood Archives courtesy of Universal Images Group (UIG), let us reflect on its historical significance and appreciate those who paved the way for progress.
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