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Neon Sign Outside Pioneer Club. ca. 1951, Las Vegas, Nevada, USA, The largest mechanical neon sign in the world. The Howdy Podner of Las Vegas greets the visitor to the famous Pioneer Club complete with 24-hour gaming and the comfortable cocktail lounge

Neon Sign Outside Pioneer Club. ca. 1951, Las Vegas, Nevada, USA, The largest mechanical neon sign in the world. The Howdy Podner of Las Vegas greets the visitor to the famous Pioneer Club complete with 24-hour gaming and the comfortable cocktail lounge


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Neon Sign Outside Pioneer Club. ca. 1951, Las Vegas, Nevada, USA, The largest mechanical neon sign in the world. The Howdy Podner of Las Vegas greets the visitor to the famous Pioneer Club complete with 24-hour gaming and the comfortable cocktail lounge

Universal Images Group (UIG) manages distribution for many leading specialist agencies worldwide

Media ID 9744569

© Cultural Heritage Images/Universal Images Group

Advertising Casino Commerce Lithographs Marketing Offset Lithographs Photolithographs Planographic Prints Transfer Prints


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EDITORS COMMENTS
This print from Universal Images Group (UIG) takes us back to the vibrant streets of Las Vegas in 1951. Standing tall and proud, the neon sign outside Pioneer Club commands attention as it proudly claims its title as the largest mechanical neon sign in the world. The Howdy Podner of Las Vegas, a cheerful cowboy figure, warmly welcomes visitors to this iconic establishment. Known for its round-the-clock gaming and inviting cocktail lounge, Pioneer Club was a must-visit destination for those seeking excitement and entertainment. As we gaze at this image frozen in time, we can almost feel the electric energy that emanated from this bustling casino. The bright lights of the neon sign illuminate the night sky, beckoning passersby with promises of unforgettable experiences within. In an era before digital advertising took over, this impressive display served as a powerful marketing tool for Pioneer Club. Its sheer size and mechanical movements were sure to captivate anyone who laid eyes on it. This photograph captures not only a moment in history but also showcases how businesses utilized innovative techniques to attract customers. Whether you're an enthusiast of vintage prints or simply fascinated by Las Vegas' rich past, this remarkable image transports you back to an era when casinos like Pioneer Club reigned supreme. It serves as a reminder that even amidst technological advancements today, there is still something magical about classic forms of advertising that continue to capture our imagination.

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