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Columbia Broadcasting System at Columbia Square. ca. 1938, Hollywood, California, USA, A magnificent new structure, the Pacific Coast Home of the Columbia Broadcasting System, now stands on the spot where the motion picture industry first took root in Hollywood in October of 1911, - now Columbia Square. Located on Sunset Boulevard, one of the principal traffic ribbons threading its way through the entertainment capital of the world - a five story office building, ten studios, including the Playhouse and adjoining offices
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Columbia Broadcasting System at Columbia Square. ca. 1938, Hollywood, California, USA, A magnificent new structure, the Pacific Coast Home of the Columbia Broadcasting System, now stands on the spot where the motion picture industry first took root in Hollywood in October of 1911, - now Columbia Square. Located on Sunset Boulevard, one of the principal traffic ribbons threading its way through the entertainment capital of the world - a five story office building, ten studios, including the Playhouse and adjoining offices
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Media ID 9748061
© Cultural Heritage Images/Universal Images Group
California Hollywood Lithographs Los Angeles Los Angeles County Offset Lithographs Photolithographs Planographic Prints Transfer Prints
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EDITORS COMMENTS
This print takes us back to the golden era of Hollywood, specifically to 1938 when the Columbia Broadcasting System (CBS) made its grand debut at Columbia Square in Hollywood, California. The image showcases a magnificent new structure that proudly stands on the very spot where the motion picture industry first took root in October of 1911. Located on Sunset Boulevard, one of the most iconic thoroughfares in the entertainment capital of the world, this five-story office building and studio complex is a testament to CBS's growing influence and success. With ten state-of-the-art studios, including the renowned Playhouse, as well as adjoining offices, this Pacific Coast Home truly embodies CBS's commitment to excellence in broadcasting. The photo captures not only a physical structure but also an important milestone in Hollywood's history. It serves as a reminder of how far both CBS and the film industry have come since their humble beginnings. As we gaze upon this image today, we can't help but appreciate how it symbolizes innovation and progress within an ever-evolving entertainment landscape. While this print does not depict any commercial use or mention specific details about CBS's programming or achievements during that time period, it allows us to reflect on a pivotal moment when Hollywood solidified its status as an unrivaled hub for creativity and storytelling.
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