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La Diaphane. Poudre de Riz, 1890 (colour lithograph)
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La Diaphane. Poudre de Riz, 1890 (colour lithograph)
5051868 La Diaphane. Poudre de Riz, 1890 (colour lithograph) by Cheret, Jules (1836-1932); 85.8x122.7 cm; Rijksmuseum, Amsterdam, The Netherlands; (add.info.: Sarah Bernhardt; ); French, out of copyright
Media ID 22322350
© Bridgeman Images
Advertisement Poster Beauty Care Belle Epoque Bernhardt Bernhardt Sarah 1844 1923 Cosmetic Cosmetics Fin De Siecle Glove Make Up Night Club Publicity Sarah 1844 1923 Sarah Bernhardt Toilet Requisites Face Powder
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EDITORS COMMENTS
In this 1890 colour lithograph titled "La Diaphane. Poudre de Riz" we are transported to the glamorous world of fin de siècle Paris. The artwork, created by Jules Cheret, showcases the renowned French actress Sarah Bernhardt as she endorses a popular beauty product of the time – rice powder. The poster exudes elegance and sophistication with its art nouveau style and ornate decoration. Bernhardt's striking presence commands attention, her delicate features enhanced by the face powder she holds in her hand. Dressed in fur and gloves, she embodies the epitome of belle époque fashion. This advertisement not only promotes cosmetics but also serves as a testament to Bernhardt's celebrity status during that era. Her endorsement adds an air of prestige to the product, making it highly desirable for women seeking beauty care. As we gaze at this exquisite print from our vantage point in Amsterdam's Rijksmuseum, we can't help but be captivated by its timeless allure. It transports us back to a time when nightclubs were filled with excitement and women sought ways to enhance their natural beauty. Cheret's masterful engraving captures both the essence of his muse and the spirit of an entire era. This piece stands as a testament to his artistic skill and ability to create visually stunning advertisements that transcend mere commercial use. Whether admired for its decorative qualities or appreciated as a historical artifact, "La Diaphane" continues to enchant viewers even after
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