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Booksellers, Paul and Isaac Vaillant, trade card (engraving)
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Booksellers, Paul and Isaac Vaillant, trade card (engraving)
984044 Booksellers, Paul and Isaac Vaillant, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Booksellers, Paul and Isaac Vaillant, trade card.); Look and Learn / Peter Jackson Collection
Media ID 23022836
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Booksellers Business Business Enterprises Businesses Corporations Dealer Free Trade Goods Transport Merchants Occupations Paul Promotional Retail Retailing Shops The Strand Trade Card Trade Cards Trades Wholesalers Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Seller Vendor
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EDITORS COMMENTS
This 18th-century trade card captures the essence of bookselling in London during that era. The engraving showcases Paul and Isaac Vaillant, prominent booksellers of their time, who were known for their exceptional collection and expertise in the field. The image depicts a bustling scene on The Strand, one of London's busiest thoroughfares. In the foreground stands a grand ship, symbolizing the vast array of knowledge waiting to be explored within the walls of their shop. This clever visual metaphor suggests that by entering their store, customers embark on an intellectual journey. The trade card serves as both an advertisement and a promotional tool for Paul and Isaac Vaillant's business enterprise. It highlights not only their occupation but also emphasizes commerce and free trade during this period. Books are prominently featured throughout the image, representing the core product offered by these esteemed merchants. Textbooks neatly arranged on shelves showcase their commitment to education and learning. Overall, this print encapsulates early 18th-century book culture while providing insight into the vibrant world of retailing at that time. It is a testament to Paul and Isaac Vaillant's dedication to serving as vendors, sellers, dealers, wholesalers – all roles they skillfully fulfilled within London's thriving literary community.
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