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Advertising for the digestive (liqueur) "Benedictine"(D. O. M
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Advertising for the digestive (liqueur) "Benedictine"(D. O. M
XEE4137001 Advertising for the digestive (liqueur) " Benedictine" (D.O.M.) A coffee boy carries a bottle on a tray. Drawing by Sem (1873-1932). 1911. by Sem (Georges Goursat) (1863-1934); Private Collection; (add.info.: Advertising for the digestive (liqueur) " Benedictine" (D.O.M.) A coffee boy carries a bottle on a tray. Drawing by Sem (1873-1932). 1911.); Stefano Bianchetti; French, out of copyright
Media ID 23725302
© Stefano Bianchetti / Bridgeman Images
Advertising Poster Bistro Bottle Cafe Bistro Coffee Drink Displays Liqueur Server
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EDITORS COMMENTS
This print captures a vintage advertising poster for the renowned digestive liqueur, "Benedictine" (D. O. M. ). Created in 1911 by Sem (Georges Goursat), a talented artist of that era, this drawing showcases the essence of Parisian culture. In the image, we see a coffee boy gracefully carrying a tray with a bottle of Benedictine on it. The intricate details and skillful use of shading bring life to this advertisement. The red color palette adds vibrancy and allure to the overall composition. This artwork beautifully combines elements of artistry, history, and marketing. The setting appears to be a bustling bistro in France during the early 20th century. It evokes nostalgia for an era when cafes were gathering places for intellectuals, artists, and socialites alike. The presence of the coffee boy suggests that enjoying Benedictine was not only reserved for after-dinner indulgence but also as an accompaniment to one's daily caffeine fix. Stefano Bianchetti has masterfully captured this timeless piece from his private collection. As we gaze upon this print today, it serves as both an artistic marvel and a reminder of how advertising has evolved over time.
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