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Advertisement for Nauck and Hartmann, c. 1915-16 (colour litho)
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Advertisement for Nauck and Hartmann, c. 1915-16 (colour litho)
489241 Advertisement for Nauck and Hartmann, c.1915-16 (colour litho) by Egler, Carlo (fl.c.1915-16); Private Collection; The Stapleton Collection; German, out of copyright
Media ID 23494568
© The Stapleton Collection / Bridgeman Images
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EDITORS COMMENTS
This print showcases an intriguing advertisement from the early 20th century. Created by Carlo Egler in 1915-16, this colour lithograph captures the essence of a bygone era. The image is part of a private collection known as The Stapleton Collection and is now made available to art enthusiasts through Bridgeman Images. The advertisement itself is a visual feast for the eyes, featuring bold shapes and vibrant colours that immediately draw your attention. It exudes a sense of dynamism and innovation, with its clever use of graphic elements such as cogs symbolizing progress and movement. Nauck and Hartmann, the focal point of this advert, remains shrouded in mystery - their story lost to time. As we delve into this piece further, we are transported back to an era when advertising was both an art form and a means of communication. This poster exemplifies how design could captivate audiences even without explicitly mentioning commercial use or specific products. Whether displayed in a gallery or adorning your living space, this print serves as not only a beautiful decorative piece but also as a window into history. It allows us to appreciate the creativity and craftsmanship that went into creating advertisements during this period while leaving room for our imagination to fill in the gaps about Nauck and Hartmann's enigmatic enterprise. In summary, this evocative photograph invites us on a journey through time with its striking imagery and hints at untold stories waiting to be discovered within its intricate details
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