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Pears Soap (engraving)
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Pears Soap (engraving)
816403 Pears Soap (engraving) by English School, (19th century); Private Collection; (add.info.: Pears Soap advertisement. Used by all the best Judges.); Look and Learn / Elgar Collection
Media ID 22460262
© Look and Learn / Elgar Collection / Bridgeman Images
Courtroom Judge Judging Pear Soap Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing
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EDITORS COMMENTS
This engraving from the 19th century showcases a vintage advertisement for Pears Soap. The print, part of a private collection, features an English School's artistic rendition of the soap's promotion. In this intriguing scene, we find ourselves in a courtroom setting where judges are seen intently examining bars of Pears Soap. The caption boldly states that this renowned brand is "Used by all the best Judges". This clever play on words not only highlights the product's quality but also suggests its endorsement by those with discerning taste. The attention to detail in this engraving is remarkable; every line and shadow expertly etched to bring life to each character and object depicted. The image focuses primarily on men, symbolizing authority and power within the legal system. Pears Soap strategically positions itself as more than just a cleansing agent; it becomes synonymous with trustworthiness and reliability. By associating their product with respected figures like judges, they aim to instill confidence in potential customers. This historic advertisement serves as a testament to the artistry employed in early advertising campaigns while providing us with insight into societal values during that era. It reminds us that even then, companies recognized the importance of branding and appealing visuals when promoting their products. Bridgeman Images' inclusion of this print among their collection demonstrates an appreciation for both fine art and historical artifacts alike.
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