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Armour & Co. Extrait de Viande, 1891. Creator: Guillaume, Albert (1873-1942)
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Armour & Co. Extrait de Viande, 1891. Creator: Guillaume, Albert (1873-1942)
Armour & Co. Extrait de Viande, 1891. Private Collection
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Media ID 24028983
© Fine Art Images/Heritage Images
Albert 1873 1942 Bouillon Colour Lithography Communication Design Fin De Si And Xe8 Fin De Siecle Foods Guillaume Jugendstil Marketing Modern Style Modernisme Promotion Reformstil Stil Modern Stile Liberty Wiener Secession Graphic Design Poster And Graphic Design
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This photo print, titled "Armour & Co. Extrait de Viande, 1891" takes us back to the vibrant world of advertising in late 19th-century France. Created by the talented artist Albert Guillaume (1873-1942), this piece showcases his mastery of art nouveau and graphic design. The image itself is a testament to the power of communication design as it beautifully captures the essence of Armour & Co. 's bouillon product. The rich colors and intricate details draw our attention to the mouthwatering food on display, enticing us with its promise of flavor and nourishment. As we delve deeper into this artwork, we are transported to a time when marketing was undergoing a transformation known as fin de siècle or modern style. This movement embraced new artistic forms while still paying homage to tradition, resulting in designs that were both innovative and visually stunning. The poster's placement within a private collection adds an air of exclusivity and rarity, making it all the more intriguing for art enthusiasts and collectors alike. It serves as a window into an era where promotion through visual means became increasingly important in shaping consumer choices. With elements reminiscent of Jugendstil, Wiener Secession, Stile Liberty, Reformstil, and Modernisme movements - all synonymous with avant-garde aesthetics - this print encapsulates not only Guillaume's artistic prowess but also reflects broader cultural shifts during that period. In conclusion, "Armour & Co. Extrait de Viande" is not
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