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L Enseigne de Gersaint (fragment), 1720-1721, (1937). Artist: Jean-Antoine Watteau
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L Enseigne de Gersaint (fragment), 1720-1721, (1937). Artist: Jean-Antoine Watteau
L Enseigne de Gersaint (fragment), 1720-1721, (1937). From Verve - Vol.1, No. 1, December 1937. [Verve, France, 1937]
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Media ID 14997385
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Antoine Watteau Arrival Arriving Art Collector Art Dealer Crate Folio Fragment Jean Antoine Watteau Jean Antonie Watteau Lifting Moving House Rococo Era Shop Sign Sign Unpacking Verve Watteau Boutique Metaphor
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EDITORS COMMENTS
This print captures a fragment of Jean-Antoine Watteau's masterpiece, "L Enseigne de Gersaint" dating back to 1720-1721. The image showcases the exterior of a quaint shop located on a bustling road in France during the 18th century. In this snapshot, we see both men and women going about their daily activities, with one man diligently lifting a crate outside the shop. The scene exudes an air of activity and movement as people navigate through the busy street. The sign above the store proudly displays its name, Gersaint, belonging to Edmé François Gersaint - an art dealer and collector known for his passion for fine art. The photograph beautifully captures the essence of Parisian life during this era, with its charming brown lane lined with shops and boutiques. It transports us back to a time when art was highly valued and appreciated by society. Watteau's painting is renowned for its Rococo style, characterized by delicate brushwork and pastel colors. This particular fragment offers viewers a glimpse into the artist's mastery while also serving as a metaphorical representation of unpacking or moving house. Preserved within Verve magazine from December 1937, this print allows us to appreciate Watteau's genius even today. Its timeless beauty continues to inspire art enthusiasts worldwide as it bridges two centuries - capturing both the elegance of eighteenth-century France and twentieth-century appreciation for historical masterpieces.
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