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Advert for Maiden Form bra with uplift 1936
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Advert for Maiden Form bra with uplift 1936
For lovely rounded uplift support. Inter-lude. To accomplish a lovely classic roundness of contour, Maiden Form creates Inter-lude brassieres which - by semi-circular stitching - give firm uplift support, with a slight separation between the breasts. Date: 1936
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Media ID 14119714
© Mary Evans Picture Library
Bras Brassiere Brassieres Bullet Circular Form Garment Garments Inter Lingerie Maiden Modelling Padded Padding Pointed Push Semi Support Undergarment Undergarments Underwear Uplift 1936 Lude
EDITORS COMMENTS
Step back in time to 1936 and discover the charm of retro fashion with this advertisement for Maiden Form's Inter-lude brassieres. This elegant print showcases the classic design of the Inter-lude bra, engineered to create a lovely rounded contour with firm uplift support. The semi-circular stitching, visible in the image, separates the breasts slightly, enhancing their natural shape and providing a subtle, pointed lift. Maiden Form, a pioneer in women's undergarments during the 1930s, understood the importance of comfort and style. Their Inter-lude bras were no exception, offering both functionality and an alluring aesthetic. The use of padding, although not visible in this advertisement, was a common feature in bras of the era, adding an extra layer of enhancement. This advertisement is a testament to the evolution of women's lingerie and the role it plays in shaping women's confidence. The 1930s were a significant period in the history of lingerie, with designers experimenting with new shapes and materials to cater to the changing needs and desires of women. The Inter-lude bra, with its semi-circular stitching and uplift support, was a popular choice among women seeking to create a classic, rounded silhouette. This advertisement, with its vintage charm and timeless appeal, invites us to appreciate the rich history of lingerie and the impact it has had on women's fashion throughout the decades.
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