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Advertisement for Ponds Cold Cream with Countess of Warwick
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Advertisement for Ponds Cold Cream with Countess of Warwick
Advertisement for Ponds Cold Cream and Vanishing Cream endorsed by society darling the Countess of Warwick, formerly Miss Rose Bingham. Date: 1935
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Media ID 14405038
© Illustrated London News Ltd/Mary Evans
Aristocracy Aristocrat Aristocrats Bingham Celebrity Cold Cosmetics Countess Cream Endorsement Pond Ponds Regime Sep16 Skincare Socialite Vanishing Warwick Upper
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EDITORS COMMENTS
This elegant advertisement from 1935 showcases the timeless beauty of the Countess of Warwick, formerly Miss Rose Bingham, endorsing Ponds Cold Cream and Vanishing Cream. The Countess, a prominent figure in high society circles, exudes an air of sophistication and refinement as she gazes directly at the viewer. The advertisement, which features the tagline "Beauty is not a luxury, it's a necessity," highlights the importance of skincare in the lives of aristocrats and socialites. The use of the Countess as an endorsement adds an element of prestige and exclusivity to the Ponds brand, which was known for its affordable and effective cosmetics. The advertisement showcases both the Cold Cream and Vanishing Cream, emphasizing their ability to remove impurities and leave the skin looking smooth and radiant. The image is a testament to the enduring popularity of Ponds skincare products, which have been a staple in beauty regimes for generations. The use of the Countess as an endorsement also speaks to the power of celebrity endorsements in marketing, a trend that continues to this day. The advertisement is a fascinating glimpse into the past, offering a glimpse into the world of upper-class beauty standards and the role that skincare played in the lives of the aristocracy. With its timeless design and elegant presentation, this advertisement remains a captivating piece of advertising history.
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