Advert for Swan & Edgars womens coats 1909
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Advert for Swan & Edgars womens coats 1909
Selection of Edwardian of smart coats for all occasions, available at Swan & Edgars department store in Regent Street and Piccadilly, London.
1909
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14383840
© Mary Evans Picture Library
Coats Department Edgar Edgars Mar16 Merry Mesh Overcoat Overcoats Plumes Store Swan Tulle Veil Veiled Veils Widow
EDITORS COMMENTS
Step into the elegance of the Edwardian era with Swan & Edgars' exquisite collection of women's coats, now available at their esteemed department stores in Regent Street and Piccadilly, London. This advertisement from 1909 showcases a selection of smart coats designed for various occasions, perfect for the discerning woman of the time. The image features a merry group of women, each adorned in the latest fashion trends. The first woman on the left wears a long, knee-length coat with a belted waist and a chic hat adorned with plumes and a veil. Her companion on the right dons an elegant overcoat with a fur collar and a sophisticated net veil that cascades down her back. The coats themselves are a testament to the opulence of the Edwardian era. One coat is made of tulle and mesh, creating a delicate and airy appearance, while another boasts a velvet bodice and a voluminous skirt. Each coat exudes a sense of sophistication and style, making them the ideal addition to any woman's wardrobe. Swan & Edgars' commitment to providing the latest fashion trends is evident in this advertisement. The company's reputation as a leading department store in London attracted women from all walks of life, seeking the latest fashions and the finest quality goods. With a wide range of coats to choose from, Swan & Edgars ensured that their customers were always dressed to impress. This advertisement is a fascinating glimpse into the fashion trends of the Edwardian era and the allure of Swan & Edgars' department stores. It is a reminder of a time when fashion was an art form and shopping was an experience to be savored.
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