British fundraising poster, WW1
Wall Art and Photo Gifts from Mary Evans Picture Library
British fundraising poster, WW1
For Your Children. Buy War Savings Certificates and they will live to thank you, 1917. Colour half tone print of a pastel drawing by Rosina Mantovari Gutti, published as No. 41, by the National War Savings Committee, Salisbury Square, printed by Eyre and Spottiswoode Limited, 1917. Sentimental portrait of three small children. Date: 1917
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Media ID 14158916
© The National Army Museum / Mary Evans Picture Library
Certificates Committee Eyre Finance Funding Fundraising Half Kiss Kissing Live Money Pastel Salisbury Savings Sentimental Spottiswoode Tone Rosina
EDITORS COMMENTS
This poignant World War I poster, titled 'For Your Children. Buy War Savings Certificates and they will live to thank you,' was published by the National War Savings Committee in 1917. The color half-tone print depicts a sentimental pastel drawing by Rosina Mantovari Gutti, which was printed by Eyre and Spottiswoode Limited. The image features three small children, huddled together and exchanging a loving kiss. The children's expressions convey a sense of hope and longing, as they look towards the future. During the tumultuous times of the First World War, this poster served as a powerful reminder of the importance of financial contributions to the war effort. The National War Savings Committee, based in Salisbury Square, encouraged the British public to purchase War Savings Certificates as a means of providing vital funding for the ongoing conflict. The poster's heartfelt message emphasized the significance of these investments for the future generations, who would one day live to thank their parents for their sacrifices. The use of pastel colors and the tender scene of children expressing their affection adds an emotional depth to the poster, making it a poignant representation of the wartime spirit. The poster's enduring appeal lies in its ability to evoke feelings of love, hope, and resilience during a time of great adversity. This historical artifact serves as a poignant reminder of the sacrifices made during the First World War and the importance of unity and perseverance in times of hardship.
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