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Fruit and vegetables
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Fruit and vegetables
Empire Marketing Board 1927-1933 poster, Fruit and Vegetables Date: 1927-1933
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Media ID 7401631
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10473927
EDITORS COMMENTS
This vintage poster, hailing from the Empire Marketing Board's archive between 1927 and 1933, showcases an enticing array of fresh fruits and vegetables. The rich, earthy tones and bold, graphic design evoke the spirit of the 1920s and 30s, inviting viewers to indulge in the bounty of the British countryside. The poster's central focus is a beautifully arranged still life of seasonal produce, each item presented with meticulous attention to detail. Apples, pears, oranges, and bananas, their skins glossy and ripe, sit alongside cabbages, carrots, leeks, and radishes, their vibrant colors and textures a testament to their freshness. The poster's background, a lush, green landscape, further emphasizes the connection between the produce and the land from which it comes. The Empire Marketing Board, established in 1926, aimed to promote and encourage the consumption of British produce, both at home and abroad. This poster is a prime example of their efforts to celebrate the beauty and abundance of the country's agricultural output. The bold, dynamic design, reminiscent of the Art Deco movement, would have caught the eye of passersby and inspired a sense of pride in the produce's provenance. This poster, a captivating time capsule from the past, invites us to appreciate the simple pleasure of fresh, locally grown fruits and vegetables and the rich agricultural heritage they represent.
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