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Street Life in London, 1878, The London Boardmen
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Street Life in London, 1878, The London Boardmen
John Thomson, Street Life in London, 1878, The London Boardmen
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Media ID 23441354
1878 Hoarding John Thomson Marketing Panel
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EDITORS COMMENTS
This photograph, titled "The London Boardmen" from John Thomson's seminal work "Street Life in London," published in 1878, offers a glimpse into the bustling streets of Victorian London. The image portrays a group of boardmen, or advertisement poster hangers, as they go about their daily work. Dressed in traditional attire, the men are seen carrying large panels adorned with colorful advertisements, which they affix to the sides of buildings. The photograph is a testament to the vibrant urban culture of the 1870s, 1880s, and 1890s in London. The city's architecture, a mix of old and new structures, forms an intriguing backdrop to the scene. The grandeur of the historic landmarks, such as the Gothic Revival St. Martin-in-the-Fields church, stands in stark contrast to the more humble, yet essential, structures like the hoardings and advertising panels. The photograph also serves as a reminder of the early days of marketing and advertising in the city. The boards, which were a common sight in urban areas during the 19th century, were used to promote various products and services, from theaters and circuses to food and beverages. This image invites us to explore the rich history of London during the 19th century, a time when the city was undergoing rapid transformation. It provides a unique perspective on the daily life of the city and its inhabitants, offering a glimpse into the past that continues to fascinate and inspire us today.
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