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13848904
Wall Art and Photo Gifts from Mary Evans Picture Library
13848904
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32293258
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for "THE A. G. S. BOOK, " which stands for Aircraft General Supplies, intended for aircraft construction and the air services only. The ad announces that the book will be publishing in a few days and highlights its contents of over 100 pages and 150 illustrations. The advertisement features an image of a hand holding up the book, showcasing its cover with titles such as "STANDARD PARTS FOR AIRCRAFT" and "POST-WAR EDITION. " It emphasizes that this publication is essential reading material by stating, "THIS BOOK IS ISSUED TO MEET THE DEMAND. " Below the main ad copy are statements about every part being available for aircraft along with a notice excluding foreign businesses from ordering due to war conditions at that time. It also mentions that all parts listed are approved by various official entities like Air Boards or Councils. At the bottom of the ad is information about where to obtain this book: The Aircraft Supplies Company Ltd. , located on John St. , Theobalds Rd. , London WC, with George H Mansfield named as Managing Director. The overall design reflects early-to-mid-20th-century advertising styles commonly found in newspapers or industry publications during wartime periods when aviation technology was rapidly advancing.
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