Selfridges, London - Linen Section
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Selfridges, London - Linen Section
Selfridges & Co, Oxford Street, London - Linen Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 4435349
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10282114
Bedding Cloth Department Linen Oxford Retail Section Selfridge Selfridges Sheets Shopping Store Bed Sheet
EDITORS COMMENTS
This photograph showcases the Linen Section of Selfridges & Co., located on Oxford Street in the heart of London. Established in 1909 by American-born retail pioneer Harry Gordon Selfridge, Selfridges was a trailblazer in the realms of marketing and advertising, revolutionizing the shopping experience from mere functionality to an enjoyable and immersive journey. Selfridge, who was inspired by the grandeur of Parisian department stores, spared no expense in designing his flagship store. The architect Daniel Burnham was commissioned to create a stunning and spacious retail space, which is still evident in the store's elegant architecture today. The Linen Section, as depicted in this photograph, is a testament to Selfridges' innovative approach to merchandising. Linen, a popular and versatile fabric, is displayed in an open and inviting manner, allowing customers to touch, feel, and explore the various textures and patterns. The section's calming color palette and well-lit atmosphere create an inviting and soothing shopping experience. Selfridges was a pioneer in many ways, including the placement of the perfume section at the store's entrance and the use of direct and widely-visible advertising campaigns. This photograph, with its intriguing composition and rich detail, offers a glimpse into the history of this iconic department store and the shopping experience it has provided to generations of customers.
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