Selfridges Royal Ascot advert, 1927
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Selfridges Royal Ascot advert, 1927
Selfridges advert for Royal Ascot with a stunning regal ensemble for a truly royal occasion Date: 1927
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14237244
© Mary Evans / Jazz Age Club Collection
Ascot Couture Ensemble Occasion Regal Selfridge Stunning 1927
EDITORS COMMENTS
Step back in time to the glamorous and elegant world of the 1920s, as depicted in this advertisement for the Royal Ascot event at Selfridges, London, in 1927. The image showcases a stunning regal ensemble, perfect for a truly royal occasion. Dressed in a magnificent gown adorned with intricate beading and a flowing train, the model exudes an air of sophistication and grace. With a chic cloche hat perched atop her head, she embodies the fashionable spirit of the Jazz Age. The advertisement, published in a magazine in June of that year, invites readers to attend the Royal Ascot at Selfridges, promising an unforgettable experience. The event, a long-standing British tradition, was a highlight of the social calendar and attracted the crème de la crème of society. The 1920s, also known as the Roaring Twenties, was a time of great cultural and social change. Fashion during this era was characterized by its boldness and experimentation, with women embracing new silhouettes and fabrics. This advertisement is a testament to the enduring allure of the 1920s and the timeless appeal of the Royal Ascot event. As you gaze at this evocative image, imagine the excitement and anticipation that filled the air as ladies and gentlemen prepared to attend this prestigious event. The elegance and sophistication of the era come alive, transporting us back to a bygone era of glamour and style.
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