Home > Architecture > Industrial
Standard Bread Campaign
Wall Art and Photo Gifts from Mary Evans Picture Library
Standard Bread Campaign
The story of the Standard Bread Campaign began in 1880 when Mary Anne Yates Corkling (using the name May Yates) formed the Bread Reform League. The wind and water powered mills of Great Britain were being displaced by industrial roller mills. Bread was being produced from fine white flour (just the starch content of the wheat) rather than the robust wheat meal produced by the traditional millers. Yates was concerned that the poor were being denied the nutritional benefit of traditional bread. The Bread Reform League had support from the medical profession and Yates campaigned on this and related food reform subjects for more than 30 years. Date: 1911
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 7240379
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10502134
Anne Bread Campaign League Loaf Lowering Reform Restaurant Standard Standards Waiter Yates
EDITORS COMMENTS
This evocative photograph captures the spirit of the Standard Bread Campaign, a pivotal moment in food reform history that began in 1880. The campaign was spearheaded by Mary Anne Yates Corkling, who went by the name May Yates, and the Bread Reform League she founded. At a time when wind and water-powered mills were being replaced by industrial roller mills, bread production was shifting from the use of whole wheat meal to just the starch-rich white flour. Yates, a concerned advocate for the nutritional wellbeing of the poor, saw this as a significant issue. In this image, a woman, possibly a waiter, holds up a loaf of Standard Bread, the campaign's emblem, with pride and determination. The hunk of bread, with its rough, hearty texture, stands in stark contrast to the smooth, uniform white loaves produced by industrial mills. The campaign for Standard Bread gained support from the medical profession and continued for over three decades. Yates' efforts, and those of the Bread Reform League, played a crucial role in raising awareness about the importance of whole grain bread and the nutritional benefits it provides. This photograph, taken in 1911, is a testament to the enduring legacy of the Standard Bread Campaign and the impact it had on the food industry and public health.
MADE IN THE USA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
