The Swan & Edgar Building, Piccadilly Circus, London
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The Swan & Edgar Building, Piccadilly Circus, London
The Swan & Edgar Building, Piccadilly Circus, London. Date: 1930s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14369952
© Mary Evans / Grenville Collins Postcard Collection
Buses Circus Edgar Eros Feb16 Piccadilly Records Sandwich Swan Virgin Tram
EDITORS COMMENTS
In this photograph from the 1930s, the Swan & Edgar Building at Piccadilly Circus in London takes center stage. The iconic structure, adorned with its distinctive red and white facade, stands tall amidst the bustling hub of activity that characterizes this famous intersection. At the heart of the image, the Swan & Edgar Building's clock tower dominates the scene, its ornate design and elegant swan motif drawing the eye. Above it, the Virgin Records sign, a more recent addition to the Piccadilly Circus landscape, peeks out from behind the tower. The photograph captures the vibrant energy of the area, with red buses and trams crisscrossing the streets, their routes marked by the familiar red lines on the pavement. A man in period attire, carrying a sandwich board sign, adds to the sense of movement and activity. In the foreground, the statue of Eros, the winged god of love, stands proudly atop its pedestal, gazing out over the bustling scene below. The statue, a popular attraction for visitors to Piccadilly Circus, adds a touch of romance and whimsy to the image. The photograph also offers a glimpse into the past, with the image of a tower records shop, a nod to the era's love of music and record collecting. The Swan & Edgar Building itself, though no longer standing today, remains an important part of London's history and a symbol of the city's rich cultural heritage. This photograph, taken in February 1930, is a stunning reminder of the charm and character of Piccadilly Circus in the 1930s, a time when the area was a true hub of activity and excitement.
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