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WW1 Recruitment Poster -- To the Young Women of London
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WW1 Recruitment Poster -- To the Young Women of London
To the Young Women of London. Is your " Best Boy" wearing Khaki? Recruitment poster, one of thirteen produced in Britain between August 1914 - March 1916. Date: 1914
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Media ID 14160327
© The National Army Museum / Mary Evans Picture Library
Appeal Guilt Join Khaki Lettering Patriotic Patriotism Persuading Persuasion Produced Propaganda Recruiting Recruitment Shame Thirteen Today Worthy Shaming
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EDITORS COMMENTS
To the Young Women of London: Is your 'Best Boy' wearing Khaki? This powerful recruitment poster, produced in Britain between August 1914 and March 1916, speaks directly to the women of London during the early days of World War I. The image of a young woman looking wistfully at a photograph of her sweetheart, dressed in civilian clothes, contrasts sharply with the image of another young woman, proudly standing next to her soldier husband, both clad in the iconic khaki uniform. The red text and bold lettering of the poster are designed to evoke feelings of shame and guilt, persuading young women to encourage their loved ones to join the army and do their part for the war effort. As one of thirteen recruitment posters produced during this period, this poster represents the intense patriotic appeal that swept through Britain during the early stages of the war. The poster's message was not only meant to persuade individual men to enlist but also to encourage women to use their influence to persuade their loved ones to join the army. The poster's enduring image and powerful message continue to resonate with us today, offering a glimpse into the wartime propaganda and the societal pressures that shaped the response to the First World War.
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