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Weights Cigarettes, 1926
Wall Art and Photo Gifts from Nottingham City Council
Weights Cigarettes, 1926
Players Weights pull-forward counter card. The back section projects through a slot in the middle section. To packs of cigarettes form a V-shape, with a bundle of 10 cigarettes in the centre. The middle section, when pulled-forward becomes horizontal. The text on this section reads " PLAYERs // " WEIGHTS" ". The front section has two packs of cigarettes to the left and right. In the centre is a panel which reads " 5 FOR 2d // 10 for 4d". On the reverse is the mechanism which allows the card to open out and a label which reads " MARDONS // WINDOW NOVELTIES // EMBOSSED SHOWCARDS / &C, &C // VARNISHERS // GELATINERS & FRAME MAKERS // BRISTOL & LONDON."."
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Media ID 5856244
© Produced by the kind permission of Imperial Tobacco Limited, England
Advertising John Player And Sons Nottingham Tobacco
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EDITORS COMMENTS
This vintage print showcases a unique advertising piece from 1926, featuring the iconic Weights Cigarettes by John Player and Sons. The pull-forward counter card is ingeniously designed to catch the attention of potential customers. The card consists of three sections, with the back section projecting through a slot in the middle section. When pulled forward, this middle section becomes horizontal, forming a V-shape with two packs of cigarettes on each side and a bundle of 10 cigarettes in the center. The text boldly printed on this section reads "PLAYERS // WEIGHTS", emphasizing the brand's name. The front section displays two packs of cigarettes on either side and features an eye-catching panel at its center that proudly announces "5 FOR 2d // 10 for 4d". This enticing offer surely aimed to entice smokers looking for value for their money. On the reverse side, we get a glimpse into Mardons' craftsmanship as they proudly label themselves as window novelty makers, embossed showcard creators, varnishers, gelatiners & frame makers based in Bristol and London. This snapshot not only highlights Nottingham's rich history but also serves as a testament to the creativity and innovation employed by advertisers during that era. It reminds us how tobacco companies like John Player and Sons used various marketing strategies to promote their products while capturing people's attention with visually appealing designs like this pull-forward counter card.
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