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All-night queue for Dartford sales. Women queued from teatime on Sunday until 9 AM
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All-night queue for Dartford sales. Women queued from teatime on Sunday until 9 AM
All-night queue for Dartford sales. Women queued from teatime on Sunday until 9 AM on Monday for the sale at Potts Dartford. This was a scene at opening time.
(Photo by John Topham)
[Shops, shopping, store]
3 February 1958
TopFoto independent historic photographs and images all subjects and eras
Media ID 10991267
© TopFoto.co.uk
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EDITORS COMMENTS
This print captures a remarkable moment in retail history - an all-night queue for the highly anticipated Dartford sales. As dawn breaks on a chilly February morning in 1958, women of all ages can be seen patiently waiting outside Potts Dartford store, having queued since teatime the previous day. The dedication and determination displayed by these shoppers is truly awe-inspiring. The image showcases a slice of life from an era when shopping was not just about convenience but also about creating unforgettable experiences. It speaks volumes about the excitement and anticipation that surrounded sales events during this time period. Despite the cold weather and long hours spent standing in line, these women were determined to secure their spot at the front of the queue, eager to snag incredible bargains. Photographer John Topham skillfully captures this scene at opening time, immortalizing it for generations to come. The composition draws attention to both individual faces brimming with anticipation and the overall length of the queue stretching into infinity. This photograph serves as a poignant reminder of how consumer culture has evolved over time while highlighting our enduring fascination with shopping. As we gaze upon this snapshot frozen in time, we are transported back to an era where shopping was more than just acquiring goods; it was an event that brought people together, fostering camaraderie among those who shared similar passions.
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