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Advertisement for American Bantam Cars. ca. 1938, For Business or Pleasure. TRAVEL AT 1 / 2 CENT PER MILE. Bantam prices begin at $399 for the Standard Coupe delivered complete at the factory including full equipment and Federal Taxes. The American Bantam Car Company, BUTLER, PA
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Advertisement for American Bantam Cars. ca. 1938, For Business or Pleasure. TRAVEL AT 1 / 2 CENT PER MILE. Bantam prices begin at $399 for the Standard Coupe delivered complete at the factory including full equipment and Federal Taxes. The American Bantam Car Company, BUTLER, PA
Advertisement for American Bantam Cars. ca. 1938, For Business or Pleasure. TRAVEL AT 1/2 CENT PER MILE. Bantam prices begin at $399 for the Standard Coupe delivered complete at the factory including full equipment and Federal Taxes. The American Bantam Car Company, BUTLER, PA
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Media ID 9747985
© Cultural Heritage Images/Universal Images Group
Advertising Commerce Lithographs Marketing Motor Vehicle Offset Lithographs Photolithographs Planographic Prints Transfer Prints Vehicle
EDITORS COMMENTS
This vintage advertisement from ca. 1938 showcases the American Bantam Cars, inviting viewers to experience the perfect blend of business and pleasure on wheels. The captivating print highlights the incredible affordability and efficiency of these vehicles, emphasizing that one can travel at an astonishingly low cost of just half a cent per mile. The image depicts a sleek Standard Coupe, delivered complete at the factory with full equipment and Federal Taxes included in its price tag of $399. The American Bantam Car Company proudly hails from Butler, PA, presenting their automobiles as a symbol of quality craftsmanship and innovation. In an era when owning a car was still considered a luxury for many, this advertisement aimed to capture the attention of potential buyers by highlighting both practicality and enjoyment. Whether it be for daily business commutes or weekend getaways filled with pleasure-seeking adventures, these affordable cars promised to cater to all needs. Printed using lithography techniques on high-quality paper stock, this eye-catching piece serves as not only an artifact from automotive history but also as evidence of effective marketing strategies employed during that time period. It reminds us how far we have come in terms of transportation accessibility while evoking nostalgia for simpler times when hitting the open road was truly an exhilarating experience.
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