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French advertisement for Benedictine liqueur
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French advertisement for Benedictine liqueur
3784855 French advertisement for Benedictine liqueur by Sem (Georges Goursat) (1863-1934); (add.info.: French advertisement for Benedictine liqueur. Shows a bottle of Benedictine as a man sitting at a table. Illustration by SEM - Serge Goursat (1863 - 1934).
Private collection from collector TS); Lebrecht History
Media ID 23145656
© Lebrecht History / Bridgeman Images
Drank Personification Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Booze Francais
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EDITORS COMMENTS
This print showcases a vintage French advertisement for Benedictine liqueur, created by the renowned artist Georges Goursat, also known as SEM. The artwork depicts a man sitting at a table, with a bottle of Benedictine prominently displayed in front of him. The illustration beautifully captures the essence of early 20th-century French culture and advertising. It exudes an air of sophistication and elegance that was characteristic of the time period. The attention to detail in SEM's drawing is remarkable, from the intricate lines on the man's face to the delicate shading on his clothing. Benedictine liqueur is personified through this advertisement as an integral part of this gentleman's experience at the table. It symbolizes indulgence and pleasure, inviting viewers to savor its rich flavor and enjoy it as part of their own sophisticated lifestyle. This piece serves not only as an advertisement but also as a historical artifact that reflects European drinking habits during that era. It offers us insight into how alcohol was marketed and consumed in France at the time. Overall, this exquisite print transports us back in time to early 20th-century France, where fine beverages like Benedictine were celebrated with style and refinement. Its timeless appeal continues to captivate art enthusiasts today.
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