Utility floral coverall, 1943 - WWII fashion
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Utility floral coverall, 1943 - WWII fashion
A Utility coverall from Peter Robinsons of Oxford Street, one of a variety available in many materials and colours. Coveralls protected clothing and had useful pockets - so necessary when doing housework, cooking or laundering. Available for seven coupons at 13s. 6d. Date: 1943
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Media ID 14242436
© Illustrated London News Ltd/Mary Evans
Coupons Housework Practical Rationed Rationing Utility Washable Coverall Coveralls Workwear
EDITORS COMMENTS
This photograph showcases a Utility floral coverall, a fashionable yet practical solution to the clothing rationing during World War II. The coverall, produced by an undisclosed manufacturer in 1943, was available at Peter Robinsons of Oxford Street for seven coupons at 13s. 6d. The coverall's utility design was a response to the challenging times, where resources were scarce, and the need for multi-functional clothing was paramount. The coverall's floral print adds a touch of elegance and femininity to the otherwise workman-like design. Coveralls, like this one, were essential for women as they protected their clothing while they carried out their daily chores, cooked, laundered, and even worked outside the home. The coverall's useful pockets provided additional convenience, making it an indispensable addition to any wardrobe. The 1940s, also known as the Forties or the 40s, were marked by significant historical events, including the ongoing World War II. Rationing became a way of life, and fashion trends reflected the practicality and resourcefulness of the times. The Utility coverall was a testament to this era's resilience and ingenuity, embodying both style and functionality. This photograph offers a glimpse into the past, providing a fascinating insight into the fashion trends and the realities of life during the 1940s. The Utility coverall, with its floral print and practical design, remains a symbol of the era's spirit and the adaptability of the human spirit in the face of adversity.
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