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WW1 Recruitment Poster -- If the Cap Fits You
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WW1 Recruitment Poster -- If the Cap Fits You
f the Cap Fits You, Join the Army Today. Recruitment poster, published by the Parliamentary Recruiting Committee as Poster No. 53. One of thirteen printed posters produced in Britain between August 1914 - March 1916. Date: 1915
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Media ID 14160325
© The National Army Museum / Mary Evans Picture Library
Committee Fits Headwear Join Lettering Parliamentary Peaked Produced Recruiting Recruitment Thirteen Today
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EDITORS COMMENTS
If the Cap Fits You: A Call to Arms in the Great War - This evocative recruitment poster, published by the Parliamentary Recruiting Committee as Poster No. 53 in 1915, encapsulates the spirit of wartime patriotism and duty during World War I. The image of a soldier in a smart red uniform, his peaked cap in hand, invites potential recruits to join the army with the simple yet compelling phrase, "If the Cap Fits You, Join the Army Today." Produced between August 1914 and March 1916, this is one of thirteen printed posters created in Britain during the early years of the war. The Parliamentary Recruiting Committee, established to boost enlistment numbers, commissioned these posters to be displayed in public places, aiming to inspire and motivate men to join the ranks of the British army. The text on the poster is clear and bold, with the red lettering standing out against the muted background. The soldier's uniform, complete with the distinctive peaked cap, is a symbol of discipline, order, and unity. The image of the soldier, head turned slightly towards the viewer, creates a sense of direct engagement and personal invitation. This poster, a testament to the power of visual communication, remains an important historical artifact, offering a glimpse into the wartime atmosphere and the collective spirit of a nation at war. The simple yet effective design continues to resonate with audiences today, serving as a reminder of the sacrifices made by generations past and the enduring resilience of the human spirit.
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