Advert for Selfridges for corsets, London, 1926
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Advert for Selfridges for corsets, London, 1926
Advert for Selfridges for corsets to achieve the line of the moment, London, 1926 Date: 1926
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14398275
© Mary Evans / Jazz Age Club Collection
Achieve Corset Corsets Couture Lingerie 1926
EDITORS COMMENTS
Step into the roaring twenties with the latest fashion sensation from Selfridges of London: the corset that achieves the line of the moment. This advertisement from 1926 invites jazz age women to embrace the allure of this iconic undergarment, promising to enhance their silhouette and create an hourglass figure. The elegant model exudes confidence and sophistication, her posture accentuated by the sleek curves of the corset. The 1920s were a time of liberation and self-expression, and this advertisement reflects the era's fascination with fashion and the desire to stand out from the crowd. The corset, once considered a restrictive and uncomfortable garment, was transformed into a symbol of femininity and sex appeal. With its intricate lace detailing and delicate embroidery, this corset is not only functional but also a work of art. The advertisement's use of soft, muted colors and Art Deco design elements further emphasizes the glamour and elegance of the 1920s. The text encourages women to 'achieve the line' and 'be the envy of all your friends,' speaking to the importance of appearance and the role of fashion in self-presentation during this time. This advertisement is a fascinating glimpse into the past, offering a glimpse into the fashion trends and cultural values of the 1920s. It serves as a reminder of the power of fashion to shape our identities and express our individuality, even as it evolves and changes over time.
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